Performance marketing blog
Practical notes on paid acquisition, CAC and growth across India, Japan, the Middle East and Southeast Asia.
India market entry strategy: the 2026 paid ads playbook for global brands
India market entry strategy for global brands: how to launch Google Ads and Meta ads in India, with 2026 data, tracking setup and mistakes to avoid.
Read article →02Case study · CAC · 6 minHow to reduce customer acquisition cost: how I cut CAC by 66% in 6 months
How to reduce customer acquisition cost without losing volume: a real case study of a 66% CAC cut in 6 months across Google, Meta and Microsoft Ads.
Read article →03Japan · India · SEA · 6 minJapanese companies in India and Southeast Asia: a growth marketing guide
Why Japanese companies are expanding in India and Southeast Asia, with 2025 JETRO and e-Conomy SEA data, and how to plan growth marketing HQ trusts.
Read article →04AEO · AI search · 6 minWhat is AEO? How brands get cited in ChatGPT, Gemini and Perplexity
What answer engine optimization (AEO) is, what Google, OpenAI and Perplexity say about appearing in AI answers, and a practical checklist for brands.
Read article →05Hiring guide · 6 minHow to hire a performance marketing consultant: 9 questions to ask first
Hiring a performance marketing consultant? Learn when a consultant beats an agency or in-house hire, 9 questions to ask, red flags, and what the first 30 days look like.
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